A2P Registration: Bestie, Stop Stressing — Here’s the Real Tea
A2P Registration: Bestie, Stop Stressing — Here’s the Real Tea
If you’ve ever tried sending a text campaign through GoHighLevel and noticed that some messages deliver instantly while others just… vanish into thin air, don’t worry — you’re not alone. Most business owners hit this wall at least once. And no, it’s not because your system “is broken” or because GoHighLevel suddenly decided to ignore you. The real reason is almost always A2P registration.
Now before your eyes glaze over, let me reassure you: this isn’t as complicated as it sounds. Think of A2P 10DLC as your business’ official introduction to mobile carriers. It tells companies like Globe, Smart, AT&T, and Verizon, “Hello! I’m a real, legitimate business, and the messages I send are safe.” Without this verification, carriers may block or filter your texts just to protect consumers from spam.
Let me break it down in the simplest, friendliest way possible — like we’re sitting at a café and I’m explaining it across the table.
1. EIN — Your Business’ Identification Number
Your EIN works like a business ID. Carriers use this number to confirm that you’re registered and operating legally. Without it, they won’t trust your text campaigns — it’s just how the system works.
2. A Valid Business Address
No need for anything fancy; even your office or home business address works as long as it’s real and verifiable. Carriers check if your address matches the EIN records. If it doesn’t, approval can be delayed or denied.
3. Your Messaging Purpose
You’ll be asked to describe the types of messages you’ll send. Are they reminders? Customer support messages? Promotions? Carriers need to know your intentions so they can classify your campaign properly.
4. Compliance Requirements
This part is important but very doable. Your messages must:
Be sent ONLY to people who have agreed to receive them (opt-in).
Always include a way to opt out (“Reply STOP to unsubscribe”).
Avoid deception, sensitive content, or anything that feels like spam.
If any of these rules are skipped, your messages might be filtered automatically — even if your A2P is approved.
So why do texts get blocked?
Because carriers are strict. Without A2P approval, they can’t verify your identity. And if your message looks suspicious, too promotional, or too frequent, spam filters may block it instantly. Uncover the #1 Reason Your Terms and Conditions Opt-in Falls Flat - It's All About Proper Display! It’s all about protecting the customer.
Bottom line:
A2P isn’t here to make your life harder. It’s here to make sure your messages reach real people consistently and professionally. Once you register properly, you’ll see fewer blocked messages, smoother delivery, and a lot less stress — and isn’t that what we all want?
You’ve got this, bestie. And if you ever need help, I’m just a message away. 📲
